Laser Hair Removal Seen On TV Talk Shows: Marketing Vs. Science
Posted by Thomas Sult MD on Mon, Dec 14, 2009 @ 01:53 PM
So what is it better to have? The best science or the best marketing? Depends. If you are selling a "thing", it’s marketing. If you are selling a service, it’s science! In marketing the theme is “don’t sell the stack, sell the sizzle”. Well that is all well and good, but when you as a doctor are selling a service, it is results that matter. Results are achieved by science. Results make your patients happy. Results bring in new patients.
The laser hair removal market is filled with wild claims that, while marginally true, are deceiving and lead to disappointment from both doctors and their patients. One company claims to be able to treat white and gray hair. Even its own literature shows that it will reduce white and gray hair by about 10%. This is a clinically insignificant number and can be achieved by most any system. But they market white and gray hair. Guess what… you buy such a claim and the result will be your patients (and then you) will be very unhappy.
If you take a look at most companies web sites, you will find they are marketing driven. It is hard in many instances to find out what wavelength they are using and in some cases if it is a laser or something else. They sell application specific devices. They have one for this and one for that. This is great for the company - they sell lots of boxes - but not so great for you. You need a high quality, science-based, versatile device to accomplish your services.
That is why I have Fotona Lasers - they are science driven. Look at the web site. Look at the White Papers. For instance “
Scientific Evaluation of VSP Nd:YAG Lasers for Hair Removal” written by myself and others. While “they” talk about gray hair, Fotona delivers the goods! Under promise and over deliver - that is what you get from Fotona.