Medical Laser Blog - Fotona Straight Talk for the Physician

Setting up a Medical Spa? Bring them in with "YES, WE HAVE BOTOX!"

YES, WE HAVE BOTOX!

I have been saying for years that Botox is good for the Pharmaceutical company that makes it, but that the margins are too small to be a revenue center in your practice.  So why am I telling you to advertise Botox?  Ride the wave baby, ride the wave!  You can't turn on the TV or open a magazine without seeing something about Botox.  Some is good, some is bad, but in marketing, any publicity is good publicity. 

Every one knows that Botox is for wrinkles.  They just don't know that there are different kinds of wrinkles.  Since you have the best skin rejuvenation lasers on the planet (Fotona, of course), you are prepared to treat whatever comes in the door.  If they have pure dynamic wrinkles without skin creases or advanced skin aging they may well be best treated with Botox.  But most of your patients will be best served with a combination of therapies.  Often that will be an Er:YAG laser treatment along with Botox.  This will treat the solar damaged skin and prevent additional dynamic creases from forming, to give a more youthful appearance to the skin.  This can be followed with Nd:YAG T3 or Frac3 Treatments to keep the skin looking its youthful, natural best.

A good medical aesthetic consult, combined with savvy advertising, is how you guide your patient to the proper treatment for their specific need.  In my practice we consult our patients with a menu approach.  We will start with the least invasive and least expensive therapies and as the consult progresses, we show them the more aggressive therapies.  We conclude with what we believe will give them the best result for the issue they are concerned about.  In this way, they understand that there are a variety of options available at various prices and various outcomes.  From that they can choose.